Doing keyword research is a complete process:You start with an idea about a topic,you use tools like SEMRush or Google Keyword Planner to identify keywords you can use in your articles,you determine whether its search volume is relevant or how difficult it is to position a content for that word,you create a list with the best keywords.
In this search for keywords, it is also very important
to know the location of your audience, since this i slovenia phone number data nformation will guide all the content production on your website.
If you have a business in Mexico but want to expand your operations to Colombia, you will need to do some specific research to find out which terms are most common in this country.
To achieve this territorial dominance in Google for different regions of the world, there are international SEO techniques , which you can learn more about in the last link.
These include the use of hreflang tags and the production of content tailored to each national market.
We recommend reading our article on keywords to understand in depth how to carry out this process.
Keyword Tools SEM Rush
An indispensable tool in any SEO’s work kit is SEMRush. With this platform you can, among other things, analyze the general positioning status of your website and identify keywords for your sector.
But perhaps one of the most valued features of SEMRush is the competitor analysis. This way, you can identify the strengths of your competitors’ SEO strategy and adjust your own.
In this article we present a complete tutorial on how to use SEMRush .
Ahrefs
If you want to know the status of your link building strategy and the health of your backlinks, you should use Ahrefs . This platform has the most complete index of links on the Internet.
Ahrefs, which now has a free version , allows you to perform several functions: find link building opportunities, find broken links on your website or your competitors’, find ideal pages for guest posting , and analyze your own page’s backlink profile .
To take care of your link building strategy, and avoid being penalized by Google Penguin, you should use Ahrefs.
MOZ
MOZ is a suite of tools that, when used correctly, will boost your SEO strategy through its recommendations for optimizing positioning, defining the topics of your content and improving your social media strategy .
For example, with the Crawl Test feature you can identify technical SEO issues on your website. In addition, only with MOZ will you have access to two metrics that are essential to understanding Google’s PageRank : Page Authority and Domain Authority .
5. Analyze the competition to identify opportunities
Another fundamental step before starting to create content is to review what your competition is doing .
With tools like SEMRush you can identify which are their most successful keywords, which of their articles are the best positioned and how they are being found by users.
With this information you can make adjustments to your strategy, adopt their best practices or try to position yourself with their keywords by creating more comprehensive content.
6. Organize the content using the Topic Clusters methodology
After identifying your best keywords with their increase Conversions with these 8 ecommerce product page tips different types , it is time to write your articles.
You need to explore the main topics of your market with comprehensive content, which should be reconciled with smaller, more specific articles on topics related to the most important issues.
Once you have several specific articles on a general topic, you can organize them into Topic Clusters , which means gathering several related articles into one main post, creating interconnections between them.
It is important that you pay attention to this methodology since Google is increasingly paying attention to the user’s search intent and not just to the keywords that appear in an article.
With Topic Clusters, you let Google know that your article is the most complete on a topic and you will thus gain better positions in the SERP.
An example from the Rock Content universe is el leads the pillar content we have on the concept of Marketing, which has almost 10 thousand words. But to talk about this topic it is impossible not to cover related concepts, such as:
- Digital Marketing;
- How to put together a marketing strategy;
- The 4 P’s of Marketing;
- What types of Marketing exist;
- inter alia.
The concept of Topic Clusters tells us that it is advisable to write specific articles on each of these topics, making these contents send internal links to the “Marketing” page, and vice versa.
This way the algorithm can better understand the semantic structure