Do you know which Brazilian companies have the best digital presence in the eyes of consumers? What do they do to gain public attention on social media and in the news world? What can you learn from them and apply to your business?
Our team of consultants here at Leelah analyzed the Ranking of the Digital Presence of the Most Valuable Brazilian Companies in 2018, recently released by Interbrand, and tells you how some simple digital marketing actions can bring your brand closer to customers and improve sales.
How important is digital presence?
We’ve talked about this before on the blog, but it’s brother cell phone list repeating: having a digital presence is no longer an option for companies; it’s an obligation. If you’re not on the internet, you’re not seen and you’re not making sales.
Social media , relevant content , strategic ads and good SEO techniques are basic paths for all companies that want to have strong and strategic digital marketing.
READ MORE: Resistance to digital marketing could lead to companies being sold
It is important to note that the number of people connected, whether via desktop or mobile, is growing every day. A report on internet usage in Brazil by Data Reportal revealed that our country has more than 150 million internet users.
The study also revealed that Brazilians spend at least nine hours surfing the internet, second only to the Philippines, and around three hours on social media.
Therefore, if you want to sell a product or service, you need to think about having a strong and attractive digital presence, to attract potential customers who access the internet in search of information, to interact or find solutions to the most different problems.
What can we learn from Brazilian companies with the greatest digital presence?
This type of study is really cool for both how to guide the viewer from point to point who already have a good digital presence and those who are still starting out in digital marketing.
By knowing the strategies and creative ideas of those who have achieved success, it becomes easier to think about how to “think outside the box” and attract an audience.
The study developed by Zeeng and Bluma Hub took into account the number of followers/fans and subscribers (social assets), domain authority and relevance (web analytics), positioning in the press (news) and engagement, social assets, share of voice and volume of interactions on social networks (social analytics).
See the actions of some companies that are standing out when it comes to digital presence and get to apply some strategies to your business!
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The car rental company, which is the america email list in Interbrand’s overall ranking, created the hashtag Alugue Essa Ideia to tag its posts. In addition to expanding customers’ thinking by connecting the service to a variety of situations, the hashtag is to raise awareness for important things, such as blood donation.