Make it so direct and counterpart always simple that even a chimpanzee can click through.
If we now summarize all this.
Then you will see that a good call to action always has 3 ingredients.
You can add a fourth one as a bonus.
But three is always a must.
Ingredient #1: The benefit to the reader.
You must always learn to think in terms of benefits.
“What’s in it for counterpart always me?”
“Why should I do this now?”
“Why should I invest my time?”
“Why should I leave my email there?”
“Why should I even contact you?”
That’s why you often do this with a swap.
“Download the guide here, give me your email address
and I’ll give you my e-book. ”
This is an exchange.
A fair deal.
And the more valuable your e-book.
The more valuable your gift, the more likely you are to get in touch.
Ingredient #2: The path must be clearly defined.
By saying:
Click here
Enter your email
Then click on Download
Then you will receive the e-book.
You’ll be amazed at how much of an impact people can have when you do it this way.
For example, someone once tested this.
He wrote a post and then he simply added this line to the post:
“Tweet this post now.”
And then you could just click and the post would be tweeted.
Yes, there is also a plugin for this for WordPress
Where you can phone number library then share it directly on Twitter or other platforms with one click .
The mere fact
that he incorporated this and made this clear call to action.
Where the path was very clear.
Just click here
and share,
that the shares then quadrupled.
Ingredient #3: Minimize counterpart always the risk
In order for your key metrics for customer retention strategy counterpart to take action, you have to minimize the risk.
Therefore, always write in large and clear letters:
“You can b2c lead unsubscribe from the newsletter at any time.”
“There are no obligations whatsoever arising from the telephone call.”
“Your data will not be shared.”
That you have all the worries and fears.